Product Code Database
Pop Mart is a Chinese toy company based in Beijing. The company is known for selling collectable toys in a "blind box" format. They offer toys of their in-house IPs, such as Labubu, in partnership with co-branded promotions, such as Disney characters, Power Puff Girls or Harry Potter.
The Financial Times described the company as having "elevated toy-buying to an act of trendy connoisseurship among China's young affluent consumers", and as having been 'credited with creating the market for so-called designer toys'.
Around half of its sales are made at physical outlets, with the rest made online. The company additionally operates a social media and toy-trading app as part of its marketing strategy. Its toys are known for selling to collectors on the second-hand market; venture capital firms have been known to invest in its second-hand products.
The company later expanded its growth strategy beyond mainland Chinese markets, with the Financial Times reporting on plans in 2022 to open between 40 and 50 overseas outlets. It first expanded to the U.S., New Zealand, Australia, South Korea, and Taiwan, and the U.K. in 2022. In 2023 it expanded to Malaysia and France. In 2024, it opened its Philippines store. Some equity analysts have expressed scepticism at the company's ability to expand into the West, while executives of the company have described developing that growth market as the company's 'most important development focus'; and argued that the company's product offering is differentiated from existing western markets.
The success of the company has spawned multiple imitating blind box toy companies in China.
The company works with designers and artists to develop characters. In 2021 it released a collection themed around the U.S. artist Keith Haring, and has collaborated with Moncler. Their main characters include Pucky, Ayan, and Skullpanda.
One of their product series, such as the Monster Series, like Labubu and Zimomo, gained popularity in 2024 after Lisa, a member of the South Korean girl group, Blackpink, uploaded a photo of herself holding the doll on her Instagram account.
| + !Artist !Character or product !Based in | ||
| Coolrain & Labo | Coolabo | South Korea |
| Lang | Hirono | Beijing (China) |
| Xiongmiao | Skullpanda | Mainland China |
| Ayan Deng | Dimoo | Mainland China |
| Kenny Wong | Molly | Hong Kong (China) |
| Philip Colbert | Lobster Land | London (England) |
| Two Clouds | Azura | N/A |
| Pucky | Pucky | Hong Kong (China) |
| Seulgie Lee | Satyr Rory | South Korea |
| Ohkubo Hiroto | Instinctoy | Japan |
| Kasing Lung | The Monsters | Belgium |
| Yoyo Yeung | Yoki | London (England) |
| Libby Frame | Peach Riot | Los Angeles, CA (United States) |
| Molly | Crybaby | Hong Kong |
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